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Tag Archives: down

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be ...

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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster ...

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When to Burn it All Down & Start Work on Something New

Are you considering a change of course in your entrepreneurial life? Have you had an idea that is just so much more exciting than what you have been working on? Is it time for you to switch everything up? These are really important questions that arise for all entrepreneurs from ...

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