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Tag Archives: email

How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a ...

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Is Gmail Sabotaging Your Email Marketing?

It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 ) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability ...

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Getting started with Email Automation

Your customers want to read your emails. In fact, 72 percent of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience through email, can be a challenge when there are so many other areas of your ...

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6 Myths about the GDPR and Email Marketing Debunked

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot ...

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