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Tag Archives: Engagement

Instagram Influencer Engagement Benchmarks

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. The report was based on data from 35,000 Instagram posts published in 2017 by 6,500 influencers in seven B2C verticals (alcohol, beauty, ...

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Instagram Engagement by Day of the Week

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? To find out, Unmetricexamined the Instagram posts and engagement levels (likes and comments on posts) of 100 US-focused brands in a range of industries. The data ...

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Five Steps to Using Employee Advocacy to Drive Brand Engagement

Enterprises are investing 11% of revenues into marketing, according to Gartner’s 2017-2018 CMO Spend Survey; that’s down after three consecutive years of increases. With budgets in jeopardy, marketers must deliver a solid strategy, killer execution, and exponential results. Social media, the fastest-growing marketing channel—where influencers and brand advocates play a ...

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