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Tag Archives: Five

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be ...

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The five facets of media

I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I ...

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Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices. Sure, your tweets may show up in certain Google searches, but we know that social media links don’t figure in SEO link-building (or we’d all rank for everything). Plus, unless someone is searching specifically for your Twitter profile ...

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Five Steps to Using Employee Advocacy to Drive Brand Engagement

Enterprises are investing 11% of revenues into marketing, according to Gartner’s 2017-2018 CMO Spend Survey; that’s down after three consecutive years of increases. With budgets in jeopardy, marketers must deliver a solid strategy, killer execution, and exponential results. Social media, the fastest-growing marketing channel—where influencers and brand advocates play a ...

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The Five Ad Creation Methods You Should Be Testing

September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups.  The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best.  Google now recommends a minimum of 5 Ads ...

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