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The Five Ad Creation Methods You Should Be Testing

September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups.  The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best.  Google now recommends a minimum of 5 Ads ...

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Five Tools Every Sales Manager Should Have

During a recent podcast interview I was asked what I thought were the top five “systems or tools” that a Sales Manager needs to be successful. After thinking about all the possibilities and responsibilities that any sales leader faces I answered the question with the list below. They are not ...

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