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Tag Archives: Formula

Pitch to Win 6 Step Formula: “Content”

Justin Cohen’s New Book: Final Step #6 “Content” We’ve arrived at the final step of this series on how to pitch to win, where Jason Cohen and John Golden break down the formula for creating winning pitches. Each week, we’ve covered one step. Step six is content. Fact vs. Story: ...

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Pitch to Win 6 Step Formula: “Purpose”

Justin Cohen’s New Book: Step #5 “Purpose” Have you been following along with Justin Cohen and John Golden as they explore the six steps of pitching to win? Each week, SalesPOP! is bringing you a video detailing each step of the process, so by the end, you’ll be an expert ...

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Pitch to Win 6 Step Formula: “Team”

Justin Cohen’s New Book: Step #2 “Team” The next stage of the six-step process of pitching to win is the second “T” part of the TTOPPS acronym, which stands for a team. Justin Cohen explains how vital a cohesive team is for pitching in this discussion with John Golden. Watch ...

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Pitch to Win 6 Step Formula

Pitch to Win 6 Step Formula by Justin Cohen Justin Cohen has a new book that details the formula for pitching to win. He uses the acronym of “TTOPPS” to explain each of the six steps that when combined will teach salespeople how to improve their pitching. Each week, John ...

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A Great Sales Leadership Formula

Does great sales leadership have a formula? Maybe not, but it will be found that all great sales leaders who achieve great sales success share common characteristics. Throughout my 25-year career in corporate sales, I’ve had the pleasure of working for (and with) a good number of fantastic sales leaders. ...

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