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Marketing & Sales – Friends or Foes?

Marketing and Sales should work together to increase awareness, connect with target audiences and ultimately put revenue on the books. Too often, Marketing and Sales are at odds with each other. That’s actually the better scenario because it means they are actually communicating, while too many times there is no ...

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Sales and Marketing: Friends, Not Foes

Money is left on the table when sales and marketing can’t work together. Here are four key relationship challenges that both sides can agree to work on. Sales and marketing departments, which ought to work together in a symbiotic, supportive way, too often get bogged down in turf wars. In ...

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