Tag Archives: Going

Dave Stein is a legend in the sales training industry and he has teamed up with Steve Andersen to publish an essential book for anyone in business-to-business selling. I just finished reading Beyond The Sales Process and its timeless wisdom is wrapped within a modernized approach achieving sales success by ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two weeks until SMX Advanced. Lock in your ticket now!May 29, 2018 by Marketing LandEquip yourself with the actionable tactics you need to deliver superior search ...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an introduction from moderator Michelle Robbins. Michelle Robbins Google announced it’s AMP ...

So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a long, complicated process ...

In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often ...

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up ...

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You don’t have to look far to find advice on the fundamentals of writing. A benefit for new writers, no doubt. Unfortunately, those of us who have been around the block often know every intimate detail about that advice. In fact, not only do we know it… we’ve memorized it. ...