Tag Archives: Going

In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often ...

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up ...

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You don’t have to look far to find advice on the fundamentals of writing. A benefit for new writers, no doubt. Unfortunately, those of us who have been around the block often know every intimate detail about that advice. In fact, not only do we know it… we’ve memorized it. ...