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Tag Archives: Growth

Growth Marketing: The Ticket to Whole Company Growth

What is growth marketing? As the name implies, growth marketing is marketing directed at growth. It helps hold marketers accountable to metrics and a constantly expanding bottom line. It means that Marketing looks at the full funnel, from brand awareness in someone’s mind, to conversion of a lead to a ...

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Marketing and culture: The key drivers of growth

At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing ...

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