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Tag Archives: Guide

The complete guide to list segmentation

The foundation of a solid marketing strategy is a well-defined target market. Who is your audience? What are they looking for from your company? How many are first-time customers or frequent buyers? Answering questions like these can help you determine everything from where to spend your marketing dollars to how ...

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The Ultimate Guide to B2B Content Marketing

Most businesses benefit from content. But for B2B companies, content marketing makes a huge difference—like 67% more leads difference. Most founders and leaders just don’t know where to start. And with content, the starting line is of massive importance. This is our guide to creating valuable B2B content. We’ll go ...

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The SEO’s essential guide to web technology

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, ...

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