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Tag Archives: Instagram

The Secrets of the Instagram Algorithm – Revealed!

In an effort to improve transparency, Instagram has broken down the algorithm it uses to organize content in users’ feeds. The detailed announcement arrived in the wake of privacy scandals surrounding Facebook, the parent company of the photo-sharing platform. In April, Facebook co-founder and chief executive Mark Zuckerberg appeared in ...

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Instagram Influencer Engagement Benchmarks

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. The report was based on data from 35,000 Instagram posts published in 2017 by 6,500 influencers in seven B2C verticals (alcohol, beauty, ...

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Why & How to Switch to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands ...

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Instagram Engagement by Day of the Week

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? To find out, Unmetricexamined the Instagram posts and engagement levels (likes and comments on posts) of 100 US-focused brands in a range of industries. The data ...

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7 Must-Try Instagram Analytics Tools of 2018

As a company that makes social media marketing software, we’re well aware of all the different Instagram analytics tools out there. Over the years, we’ve seen new tools pop up on a seemingly daily basis. Having all these options available is overwhelming to say the least. Especially when a lot ...

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