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Tag Archives: Into

How to turn video into sales: SMX West recap

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating ...

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Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting dataMar 30, 2018 by Ginny Marvin The change signals a new phase for the social ...

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Proving Value: Turning Client KPIs Into ROI

It can be difficult to demonstrate the value of social media to a client, especially if they’re building a social presence for the first time. But through targeted goal-setting, you can create a metrics-driven environment that helps your client see results. A client may not see the immediate value in ...

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Injecting Culture and Creativity into Business

The word “culture” gets thrown around a lot, and companies discuss culture at length. What does it really mean to inject culture into a company? Does it simply mean deciding on a radical fashion trend for all employees? In his book The Innovation Race: How to change a culture to ...

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Turn Cold Calling into Smart Calling

Art Sobczak is the author of the book Smart Calling: How to Eliminate Fear and Rejection from Cold Calling. Let’s face it, when most of us hear the phrase “cold calling” they normally do associate it with fear and rejection, and generally a horrible experience. But there is a way ...

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