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Tag Archives: It’s

It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon ...

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Sales: In the End, it’s a Matter of Trust

Trust is a crucial principle for just about anything—running a company, having a mutual relationship, any form of friendship, marriage, children or parents. And, of course, for sales. Decline of Trust Today there is a marked lack of trust in our culture. But interestingly, back in the mid-1990s, every thought ...

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The Quarterly Business Review – It’s All About Value

In Sandler Enterprise Selling, the sales cycle is represented by a continuous process consisting of six stages. And continuity is the key as selling to and serving large enterprise accounts through streams of transactions over time in long-term relationships really has no end. That’s the enterprise world. The sixth and ...

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It’s Not a “Sales Pitch”…It’s a “Passion”

When communicating with business owners – in blogs, posts, and discussions – I make every attempt to remove the esoteric jargon. Most of it is rather nonsensical vocabulary that was created by marketing departments for conversion into catchy collateral materials. Harsh? Maybe. Accurate? Most definitely. Recently when putting the finishing ...

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It’s About the Client

It just popped up in your email, the message from the hotel where you recently stayed. They’re looking for your feedback through their survey and they’re asking for your satisfaction ratings in some very important categories they’ve chosen – food quality, staff friendliness, room cleanliness, shower cap durability, etc. An ...

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