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Tag Archives: Know

Buyers Don’t Know What They Don’t Know

Traditionally, salespeople (especially when they are selling technology or technology enabled solutions) are trained and conditioned to lead with features and benefits rather than focusing on the value of their service offering to their prospect’s business. The issue with this approach is not only that every other sales person on ...

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18 Instagram Stats Every Marketer Should Know

Instagram is indubitably a top superpower amongst rival social networks LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram currently has over 700 million monthly active users. To put this into perspective, that’s over double the monthly active users of Twitter and three times as ...

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