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Tag Archives: Know

It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon ...

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Getting to Know the Telephone Assassin

The days of cold calling have mostly gone by the wayside at this time in the sales world, primarily due to advancing technologies and new ways of doing things. However, Anthony Stears, “The Telephone Assassin,” says that you can still get results by calling people on the telephone. Get to know ...

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Sales: Know Your Opportunity Cost!

Opportunity cost is the investment your company must make to achieve a sale, and it has a bearing on every company activity associated with a sales cycle. It is applicable equally on the higher level of entrepreneurship as well as at the level of the sales force—which of course includes ...

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