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Tag Archives: Like

Eight Marketing Gifts I’d Like to Return

Two weeks past Christmas, people are still lined up at the service desk to return that thoughtful gift from Aunt Betty. The oversized shirt. The ugly sweater. The kitchen gadget that hasn’t seen daylight since being packed in China last August. Each year we’re enlightened with new insight about which ...

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What if Marketers Were Incentivized Like Salespeople?

Maribeth Kuzmeski, marketing strategist, best-selling author and president of Red Zone Marketing, makes a very interesting proposition: what if marketing personnel were compensated for sales just as salespeople are? It would certainly go a long way to solving today’s issues of sales and marketing alignment, and could certainly lead to ...

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How to Use the New AdWords UI Like a Boss

Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to ...

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Why You Need to Read Like Your Career Depends Upon It

Man, not again.   This was the thought racing through my head. The writing was on the wall. I was working for a non-profit organization as a copywriter. The organization was going through internal changes, and I had a hunch my job would be phased out. Turns out I was right. Thankfully, ...

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