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Tag Archives: Marketing

Growth Marketing: The Ticket to Whole Company Growth

What is growth marketing? As the name implies, growth marketing is marketing directed at growth. It helps hold marketers accountable to metrics and a constantly expanding bottom line. It means that Marketing looks at the full funnel, from brand awareness in someone’s mind, to conversion of a lead to a ...

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Sales and Marketing Basics: Align With The Buyers

People don’t buy the same way anymore. We’ve had enough of unsolicited and unwanted phone calls, both at home and at work. Likewise, we hate having to comb through hundreds of unsolicited emails. We’re fed up with intrusive social media messages. We’re sick of companies providing poor service, that refuse ...

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2018 email marketing trend report

We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, but 72 percent of consumers say that they prefer to hear from businesses via email. The channel’s longevity ...

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