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Tag Archives: Marketing

6 Myths about the GDPR and Email Marketing Debunked

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot ...

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6 easy email marketing metrics you can use today

When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. Second, email marketing is extremely trackable. There are a ...

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The Sales Process…and the Marketing Process

Why is the subject of process so important? Why is it as important to have a marketing process as it is to have a sales process? Why should sales and marketing processes be connected? On what should you base your sales and marketing processes? The subject of the sales process ...

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