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Tag Archives: Marketing

Sales and Marketing Integration = Agreement

Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.) Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. ...

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Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

Some marketing and advertising agencies handle all your strategy and implementation needs from soup to nuts, whereas others handle aspects as discrete as Instagram advertising or backlinks. One area that can stymie generalists is Facebook marketing. Between the precipitous drop in organic reach on the social network and the dizzying ...

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25 holiday marketing tips and ideas

Direct Mail Published on November 21st, 2017 | by Contributing Author The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too late. Follow these 25 tips to maximize your outreach — and your profits — this holiday season. ...

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