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Home / Tag Archives: Marketing (page 44)

Tag Archives: Marketing

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSep 14, 2017 by Digital Marketing DepotConsumer expectations about the digital shopping experience have never been higher. ...

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How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% ...

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Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation ...

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