Thursday , January 18 2018
Home / Tag Archives: Marketing (page 5)

Tag Archives: Marketing

Panel Discussion: Sales & Marketing Alignment (Recording)

Watch this fascinating panel discussion with these three top experts Since the beginning of modern business, Marketing and Sales have existed pretty much in separate silos. Yet they both have the same goal, although through different channels: to increase revenue and make the enterprise a great success. Today these 2 ...

Read More »

Sales and Marketing Integration = Agreement

Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.) Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. ...

Read More »

Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

Some marketing and advertising agencies handle all your strategy and implementation needs from soup to nuts, whereas others handle aspects as discrete as Instagram advertising or backlinks. One area that can stymie generalists is Facebook marketing. Between the precipitous drop in organic reach on the social network and the dizzying ...

Read More »