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Tag Archives: Marketing

Ten Lessons From 1,000 Days Of SaaS Startup Marketing

SaaS startup marketing can be difficult. I just finished a three-year experience of doing marketing in a venture-funded SaaS (software as a service) B2B startup in the hyper-competitive industry of social media so wanted to share my lessons. As expected in an early-stage startup, I wore many hats working on ...

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6 Myths about the GDPR and Email Marketing Debunked

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot ...

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