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Tag Archives: more

Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]

Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. The report was based on data from sponsored Instagram influencer campaigns run by 16 recognized brands, such as Nordstrom and Gillette. The researchers defined micro-influencers as Instagram users with between 10,000 and ...

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4 ways to Get “Yes” More

The Confused Mind Never Buys A little less than a year ago, I decided to move my checking accounts to consolidate my finances into one financial institution. All but my investments and a few checking accounts were in one place, and I thought at least getting both my business and ...

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How to Make the Sales Experience More Personal

I’m a client success manager at TechnologyAdvice, where we help connect buyers and sellers of business technology. In addition to serving consumers, we also work with vendors to grow their customer base through our unique demand generation programs. Before I was a client success manager, I was a tech advisor, ...

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