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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster ...

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Seer Joins Bing’s Elite Partner Program

Microsoft selected Seer to join their Bing Elite Partners program. The humble hustle of our PPC team delivering hard hitting client results on Bing helped the world’s second largest search advertising provider see the true value Seer provides clients through their platform.   So what does this Bing Elite Partner ...

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