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Tag Archives: Practices

Facebook Ad Placement Best Practices

January 26, 2018 We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns?   Depending on your campaign objective, you have the option to select between many placements. It’s ...

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Instagram Story Ads Best Practices & Ad Examples

The number of users keep climbing for Instagram Stories. The network’s feature hit 250 million daily active users in June 2017 and doesn’t look like it’ll be slowing down anytime soon. In March 2017, Instagram released advertising in Stories as a global feature, offering brands yet another paid opportunity to ...

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3 Best Practices for Universal App Campaigns

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting ...

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