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Tag Archives: Process

The Sales Process…and the Marketing Process

Why is the subject of process so important? Why is it as important to have a marketing process as it is to have a sales process? Why should sales and marketing processes be connected? On what should you base your sales and marketing processes? The subject of the sales process ...

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Transparency in Your Sales Process

In the past, the sales process was covered by a thick veil of secrecy. Companies could mask their real intentions using a bunch of attractive ads and complex semantics. And, it worked. For a while. Then, with the rise of the internet and the hyperconnected approach to the business-client communication, ...

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How to Setup Your Sales Process to Get More Sales

What is the Sales Pipeline? It describes the individual steps salespeople take from initial contact with a potential customer, or prospect, to qualifying that prospect into a lead, and further validating that lead into a sales opportunity followed through the different stages until closed or lost. Many sales organizations today ...

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Sales Process is a Big Deal! (Part Two)

(If you haven’t read it, see Sales Process is a Big Deal! (Part One)) A sales process includes all the steps that are taken from the time a prospect indicates interest in a product or service to their acquisition of that product or service and beyond. Sales cycles differ based ...

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Sales Performance Begins with Sales Process

Sales process is one of the most important subjects in sales, and one that yet gets paid lip service, or something that’s done once and remains the same instead of being dynamic. Yet the one vitally important statistic about a sales process is that it actually improves sales results. If ...

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Sales Process Is A Big Deal!

Most sellers don’t want to think about their sales process. After all, it’s more ‘Art’ than ‘Science’, comes naturally and every sales situation is unique. Let the sales leaders think about it, the sellers just want to sell. So, what are the benefits of a Clearly Defined and Adhered to ...

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