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Home / Tag Archives: Reach

Tag Archives: Reach

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team ...

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Customers — Easier To Reach, Harder To Influence

In the 2002 movie Minority Report, there was a scene that blew me away. Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. He is literally being offered services by ...

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#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

This week’s ‘Skim: WhatsApp officially unveils business account features, hints at standalone app for brands; Facebook redefines how it calculates organic reach (what that means for your business); how Instagram just reinvented the hashtag; Twitter just made tweetstorms official with reveal of “threads,” calls expanded character limit a huge win ...

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