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Tag Archives: Search

A beginner’s guide to paid search

In 2017, it was predicted that $ 92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals ...

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NEW! In-Market Audiences Debut in Search Campaigns

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with ...

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The Rise of The No-Click Search Results

May 25, 2018 We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search ...

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Daily Search Forum Recap: May 25, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Search Update, Suing Local SEO, Bing Cryptocurrency & Don’t Be EvilThis week in search, ...

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