Wednesday , January 17 2018
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Tag Archives: Smart

SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART ...

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#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

In this week’s ‘Skim: why Facebook’s latest algorithm change serves as a stark reminder to advertisers that they don’t hold all the power; Facebook introduces a Pinterest-esque “Sets” feature; LinkedIn upgrades messaging—and your productivity—with smart replies; why Snapchat could soon became a legitimate source of referral traffic; all about Twitter’s ...

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Be Smart – Raise the Bar on Your Sales Presentation

Off the Cuff Interview Question: What one tip could you provide that would begin to bring a person’s sales presentations to a higher level? The most effective way to bring your presentation to a higher level doesn’t happen during your presentation. It takes place during your preparation. There is no ...

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Smart RLSA Tips for the Holiday Season

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I ...

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