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Tag Archives: Smart

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened ...

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Turn Cold Calling into Smart Calling

Art Sobczak is the author of the book Smart Calling: How to Eliminate Fear and Rejection from Cold Calling. Let’s face it, when most of us hear the phrase “cold calling” they normally do associate it with fear and rejection, and generally a horrible experience. But there is a way ...

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SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART ...

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#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

In this week’s ‘Skim: why Facebook’s latest algorithm change serves as a stark reminder to advertisers that they don’t hold all the power; Facebook introduces a Pinterest-esque “Sets” feature; LinkedIn upgrades messaging—and your productivity—with smart replies; why Snapchat could soon became a legitimate source of referral traffic; all about Twitter’s ...

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