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5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is ...

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4 Quick Steps to Create Your Mobile App Strategy

October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, ...

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4 Steps for Creating a Social Media Calendar

If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract ...

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5 Vital Steps of the Sales Process

A sales process is that series of steps followed by salespeople–from a lead, all the way through to a close. For the sake of simplicity, the sales process can be easily compared to and run through 5 basic common steps. Pipeliner CRM supports a company’s specific sales process–visually and intuitively. ...

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6 Steps to Building Your Personal Brand: The Checklist

Your personal brand is the new sales call. Build it carefully. This entertaining checklist accompanies our blog post about the importance of building a personal brand in today’s business environment. Why is personal branding important? The traditional sales call was designed to reach, qualify, and then pitch your prospect — ...

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Create Your Buyer Persona in 5 Simple Steps

Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer ...

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