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Tag Archives: strategy

Reasons to Not Use an Automated PPC Bidding Strategy

April 23, 2018 AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You.  Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to ...

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8 Components of Effective Sales Strategy

What would your company look like if your salespeople were totally in sync and performing well as a team? You’d be experiencing what I call “smooth selling.” Calling on the right target market, articulating the value your company offers in a way that resonates with your customers, overcoming objections, and ...

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