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Tag Archives: targeting

Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns ...

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Ask the #SMXperts series — Advanced audience targeting

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is ...

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