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Tag Archives: Theory

Applying the AIDAS Theory to an ECommerce Website

Readers of this blog may be well acquainted with the AIDAS theory of selling. In essence, a prospect goes through five definitive stages before they are happy with a product. AIDAS stands for Attention – Interest – Desire – Action – Satisfaction. An SDR should start with grabbing the prospect’s ...

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Color Theory for Sign Up Form Design

Color tends to trip a lot of “non-designers” up. It can lead to confusion, doubt and, often, poor color combinations. Besides causing jarring color pairings, poor color choice can make your marketing less effective. (Up to 90 percent of people make decisions based on color alone!) This is especially true ...

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