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Understand Your Buyer, Part 2

Once You Connect, What’s Next? In the last blog in this series, I drew an analogy between the Gotthard Base Tunnel (the longest tunnel in the world) and the seller-buyer relationship. The seller is tunneling in one direction looking for that perfect buyer, and the buyer tunneling in the other ...

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Understand Your Buyer

The Tunnel that Meets in the Middle The Gotthard Base Tunnel in Switzerland is, at 35.5 miles, the longest tunnel in the world, and an incredible feat of engineering. It took over $ 9.5 billion dollars and 14 years to complete. Tunneling is an exact science. If such a project ...

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