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Tag Archives: Ways

Four ways to boost SEO in just 5 hours

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even ...

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Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices. Sure, your tweets may show up in certain Google searches, but we know that social media links don’t figure in SEO link-building (or we’d all rank for everything). Plus, unless someone is searching specifically for your Twitter profile ...

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6 ways ABM turns classical lead scoring on its head

One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of ...

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5 Ways to Close the Deal Without Over-Promising

It would be difficult to imagine a business-related headline more crushing than this one: “Santa Failed.” But that’s exactly what the media was saying about Toys R Us in 2000, when the now defunct retailer failed to deliver on its promise of pre-Christmas delivery to thousands of online customers. The ...

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5 ways Congress could regulate Facebook

Over the course of two days and 10 hours of testimony, Facebook CEO Mark Zuckerberg was grilled by members of the U.S. Senate and House of Representatives this week. While questions about the Cambridge Analytica scandal and misuse of the personal data of tens of millions of U.S. citizens were ...

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