There are many who argue that online sales training isn’t worth the time or effort. However renowned sales thought leader, author and veteran sales trainer Dr. Richard Ruff begs to differ and has become one of online sales training’s leading proponents.
Today, sales training can be:
- Less expensive
- More effective
One of the reasons is the innovations in technology. The online training of yesterday used to be very awkward. It used to be you needed actors–making it tough to customize, and expensive. But today with avatar-based technology, the game has changed dramatically. Today you can customize whatever training you do for each client. And it can be done faster and cheaper than yesterday.
Being able to train salespeople online also can be used to train salespeople to sell online–something that’s becoming increasingly common today. This is especially true in large companies with large staffs of online salespeople–they’re already used to the technology and they take right to it. It is also considerably less expensive and more rapidly than live training.
Hosted by John Golden.
About Our Guest
Richard Ruff, Ph.D. has spent the last thirty years designing and managing large-scale sales training projects for Fortune 1000 companies. He is the best-selling author of the Sales Training Connection blog. He founded Sales Momentum, and designs new-generation sales training programs.
About Our Host
John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM.
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