Nothing stays the same on Instagram for long. Especially for marketers.
The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content.
But with increased competition comes the challenge of standing out. And the pressure to promote more eye-popping content.
Luckily, there are a ton of Instagram apps out there to help you do exactly that. Don’t consider yourself a creative type? Not exactly a master photographer? No worries.
Below we’ve broken down 25 Instagram apps (free and premium) to ensure that your visual content doesn’t go unnoticed.
Types of Instagram Apps
For your convenience, we’ve split the Instagram apps up into these categories:
Instagram Engagement Apps
The more you focus on Instagram as a marketing channel, the more shortcuts you need to find to save time. From increasing how much content you share to responding to users ASAP, all marketers should consider having a tool to manage their presence from one place.
The ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram scheduling allows you to plan out your content calendar without having to worry about crafting posts in real-time.
Additionally, Sprout aggregates your Instagram notifications so you never miss any shout-outs from your followers.
Also, Instagram analytics from Sprout clue you in on your top-performing posts. This allows you to keep creating the content your followers are hungry for, time and time again.
Instagram Photo Editing Apps
The era of smartphones has made us all amateur photographers, but that doesn’t mean we snap flawless photos.
Thankfully, there are plenty of editing apps to help us deal with anything from major fixes to minor touch-ups. Feel like your photos just aren’t crisp enough? Some dude photobomb your picture?
Don’t sweat it. Instead, consider how the following Instagram editing apps can do the trick.
BeFunky is a robust web-based photo editing tool, perfect for cleaning up pictures and designing graphics alike. The full suite of editing tools includes the ability to crop, resize, tilt, soften, sharpen and much more.
As an added bonus, you don’t even have to create an account to use the free version.
Sometimes an otherwise perfect photo needs a bit of touching up. PicMonkey is great for fixing selfies, allowing users to remove wrinkles and reduce shine. Given that images on Instagram that feature a face get 38% more likes, PicMonkey can help you get the picture perfect photo every time.
PicMonkey isn’t just for pictures of people, though. For example, the “Adjustments” feature is awesome for creating epic, landscape-style photos.
4. Adobe Aviary
If you’re using an editor by Abode, you know your photos are in good hands.
Aviary is a straightforward yet powerful Instagram app with a ton of one-touch tools on deck. Creative touches like softening, sharpening and playing with the saturation of photos may seem subtle but can be the difference to make your photos pop.
Another awesome feature of Aviary is the ability for the app to actually suggest edits on your behalf.
Instagram Photo Design Apps
Sometimes it’s not your photos themselves that need fine-tuning, but the elements of design that catch the eyes of scrollers.
Maybe you want to create an infographic. Perhaps you want to try out some new text overlays.
Whether it’s fresh formatting or visual effects you’re looking for, these apps have you covered.
If you’re looking to create social graphics from scratch, look no further. Canva boasts several templates for inspirational images, text-based photos, announcements and everything in-between.
Infographics get plenty of love on Twitter and Facebook, so why not Instagram? Piktochart providers you with attractive templates for those times when you want to hit your followers with a data-driven post.
With over 20 million downloads, Framatic is another raved-about Instagram app for sprucing up your images. The app sports 36 adjustable layouts, 32 vintage borders and 92 effects to apply to photos in an instant.
Instagram Photo Resizing Apps
Not all Kodak moments happen on Instagram, do they?
This is obviously frustrating when you’ve snapped something amazing on your digital camera or desktop, but it doesn’t mean you can’t share that photo with your followers.
Resizing apps essentially take those non-native photos and make them look like a million bucks on Instagram. From minor editing jobs to major crops, resizing tools are simple and straightforward.
Landscape is Sprout’s very own social media image resizing tool.
How does it work? Upload any photo that you’d like to share on Instagram, choose which post size you’d like to create, then guide the cropping and presto. Now you have a freshly optimized image to download.
9. Square Sized
One of the most-downloaded resizing apps, Square Sized allows users to import photos from personal albums or Facebook to be optimized for Instagram. The app gives you the option to edit your newly sized photos too.
This app does exactly what it’s advertised to do: post full-sized pictures on Instagram without cropping. Extras such as stickers and filters are also available to give your resized photos even more creative flair.
Instagram Collage Apps
Why post one photo when you can post three? Nine? Twelve?
Ideal for storytelling content, collages have been all the rage on Instagram for years now. With the platform themselves recognizing this alongside developers, there are a lot of Instagram apps out there which are exclusively built for crafting collages.
Layout is Instagram’s very own collage creator. You can create collages from photos taken on the spot or from your camera roll. Layout also has a handful of creative tools, such as the traditional Instagram filters, for making your collages even more, well, you.
LiPix is a social tool currently being used by over tens of millions across Instagram, Facebook, Twitter, Flickr and Tumblr. The application boasts 90 adjustable templates, 54 different borders and 20 photo effects.
Instagram Video Apps
No longer restricted to 15-second clips, videos are a prime place to let your creative side shine on Instagram. The good news? You don’t need to be Spielberg or Scorsese to pull off a good-looking Instagram video thanks to the apps available today.
Instagram’s native Boomerang allows you to create super bite-sized videos that are essentially like GIFs moving forward and backward.
Creating bite-sized “videos” out of burst photos, these pieces of content are great for storytelling or just having a bit of fun.
Borders, filters, voice-overs and everything in-between. This comprehensive editor can quickly step up the style for any of your videos, making them Instagram-ready in an instant.
15. Video Editor (formerly vStudio)
This 4.5-star rated app provides you just about everything you could want to edit your Instagram videos. Features include the ability to adjust brightness, contrast, saturation, exposure and more. You can also choose from over 80 different filters to use.
Instagram Video Design
If you’re bored of “typical” videos or otherwise want to experiment with fresh features and formats, think about how you can inject more creativity into your videos with the help of these Instagram apps.
Hyperlapse is yet another one of Instagram’s own native apps. In short, Hyperlapse allows you to take time-lapse videos (even while you’re in motion). The built-in stabilization technology gives users the freedom to move around while they direct, which is a huge advantage of the tool as demonstrated by this video:
17. Lapse It
Another time-lapse app for Instagram, Lapse It provides a variety of editing options to make your time-lapse content gorgeous. From backward looping to adding visual effects, eye-popping video is only a few taps away.
18. Quik by GoPro
GoPro is well-known for their own breathtaking Instagram content. Through Quik, Instagram usrers with GoPros can edit their high-def videos via smartphone without having to run through another editing app.
Instagram Video Resizing Apps
You can’t always control what’s going on around you when you hit “record.” To deal with awkwardly framed shots or lighting issues, investing in a video resizing app in a smart move for video buffs.
This editor makes it quick and easy to adjust video position, to resize and rotate videos, and to fill with background colors. A key feature that Crop Video Square touts is the ability to pinch to crop and zoom.
IFTTT Formulas for Instagram
IFTTT –short for “if this then that”–is a tool that uses “applets” to connect products and applications. For instance, you can set an applet to email you a daily digest of Instagram Photos posted in your area. There are thousands of different applets that can save marketers time, but here are some of the best for Instagram.
This IFTTT formula will pull all of the Instagram photos with a specific hashtag into a Slack channel. So if you use Slack, this is a quick and easy way to find the photos you’re mentioned in, which you can then go on to Regram with your followers.
This is an incredibly efficient way to share your Instagram photos to Twitter, which is a great source of content for Tweets.
This formula provides another quick and easy way to re-purpose your Instagram content on your other social networks. Automatically pull your Instagram photos into a Facebook album, so fans without Instagram can still see your content.
Instagram Story Apps
Remember how we said that Instagram Stories are booming right now? If you want to spice up your stories, these three Instagram apps are must-try.
Hypetype’s motion typography is enough to make anyone scrolling stop and stare. With the ability to emphasize and animate multiple phrases in a photo, this app is awesome for visually striking stories.
Designed specifically with stories in mind, Over positions itself as the be-all, end-all for brands pushing storytelling content. The power of the app’s creative design suite speaks for itself in terms of awesome imagery.
25. Adobe Spark
And finally, another entry from Adobe. The Spark suite, which works across mobile devices and desktops alike, is a graphics creator and editor for those with limited knowledge. Easy-to-use, just about anyone can make their stories stand out with this one.
Which Instagram Apps Are Part of Your Arsenal?
And that concludes our list! There’s an absolute goldmine of Instagram apps out there for brands of all shapes and sizes.
Fine-tuning your photos for the sake of creativity is becoming more of an expectation as brands scramble for ways for their photos to stand out. That said, consider any of these apps above as a prime place to start experimenting.
Which Instagram apps are you already using to tweak your images and videos? Anything we missed on our list? Let us know in the comments below!