April 11, 2018
This year is flying by, but GUESS WHAT? The time has come to vote! And I’m not talking about politics – I’m talking about voting for the Top 25 Most Influential PPC Experts of 2018.
Are there PPC experts that you love following on Twitter? Or that you never miss a chance to watch speak? Who do you look up to? Whose blog posts do you ALWAYS take the time to read, no matter how busy you are, because you know reading it will just make you a smarter PPCer?
Now is the time to give back to those experts that fill you up with knowledge and vote for them as a top PPC expert!
We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a few items to take into consideration.
PPC Knowledge – Perhaps the most important characteristic, one has to understand PPC inside and out. Does this person properly know how to track Dynamic Search Ads? How about the factors involved with improving Quality Score? The PPC expert must know the intricacies of the industry.
PPC Innovation – To truly be an expert, one must constantly be trying to improve the knowledge and ingenuity of the industry. Perhaps through a new ad copy test, a different way of looking at remarketing, or even thoughts and opinions on how AI is going to transform the industry, the PPC expert welcomes the challenge of the unknown.
Awareness – How visible is the expert? In other words, how much information and opinion is the expert providing to the industry. This knowledge may come in the form of blog posts, webinars, speaking engagements, or even tweets.
For the past three years, we have included a section to nominate an up and comer and will continue on with that trend. We’re giving you an opportunity to recognize the next great PPC influencer!